Friday, October 30, 2009

The Fun Theory

The basic premise of the fun theory is that fun is the easiest way to change people's behaviour for the better. It sounds simple enough but isn't often put into practice. Thefuntheory.com shows us examples of how beneficial the concept can be when applied to real life social and environmental issues. Take a look. And if you're a real keener (and somewhat creative) enter the website's contest to win $4000.




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2 comments:

  1. Chris MooreNovember 1, 2009 at 5:19 PM

    I thought that was so cool......until I saw it was an initiative of VW

    ReplyDelete
  2. Pete RockNovember 1, 2009 at 6:49 PM

    I wonder how many people tried to recreate that scene from "Big".

    ReplyDelete

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