This made headlines a few weeks ago but I thought it worthwhile to mention. MTV host Aliya-Jasmine Sovani is co-chairing an event called the Boobyball in support of the charity ReThink Breast Cancer. The charity's aim is to raise young people's awareness about breast cancer and the importance of regular exams.
Sovani decide to write, create, and star in an ad to promote the charity and the cause, and it has caused quite the uproar thanks to its obvious focus on breasts. It has made headlines across North America and has even gotten discussed by Whoopi and company on The View.
Those who oppose Sovani's ad say that it is hypersexualizing that which should not be sexualized, and is putting emphasis on boobs as opposed to cancer. Those in favour of the piece take the approach that much of what youth see is hypersexualized anyway, so at least this ad attempts to reach them with an important message that they may not otherwise get.
Check it out and judge for yourself.
Sovani decide to write, create, and star in an ad to promote the charity and the cause, and it has caused quite the uproar thanks to its obvious focus on breasts. It has made headlines across North America and has even gotten discussed by Whoopi and company on The View.
Those who oppose Sovani's ad say that it is hypersexualizing that which should not be sexualized, and is putting emphasis on boobs as opposed to cancer. Those in favour of the piece take the approach that much of what youth see is hypersexualized anyway, so at least this ad attempts to reach them with an important message that they may not otherwise get.
Check it out and judge for yourself.
No comments:
Post a Comment