When done well, sideline reporting adds an important element to a sports broadcast, providing fans with details they wouldn't otherwise get.
When done poorly, it's useless... and sometimes laughable.
Here's an example of the latter taken from a sideline report at the UFL season opener. The broadcaster opens by reminding us that she's alive after the previous play and continues with a wildly disjointed report that mentions tsunamis, team unity, family safety, the player in question's Samoan nationality and... oh yeah, his twisted ankle. Complete with dead air, it's a beauty of a sideline report.
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